Digital Marketing

                             Digital marketing  :- is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. Social Media Marketing The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. Pay-Per-Click (PPC) A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords. Affiliate Marketing A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website. Native Advertising Native advertising refers to advertisements that are primarily content-led and featured on a platfo...